The nutrition and fitness industry is like the wild west, and that’s a good thing! Freedom drives innovation and discovery while fact-based insights and marketing help keep the freely driven industry accountable. That is how Power Balance bracelets came about. Freedom and a lack of fact-based informed consumers. Does it work, and if not, why do so many people swear by them?
There are all sorts of products marketed as something that can do something amazing. For example, remember those silicone wristband bracelets that promised to make you feel more “balanced?” Did you read all their zinger words? “Power Balance holograms“, “100% surgical grade silicone“, “Improve balance, flexibility and strength as well as contributing to an overall sense of well being.”
Here’s my favorate part though: “Mylar Hologram’s which are embedded with frequencies that react with your body’s electro-magnetic field. When the static POWER BALANCE Hologram comes in contact with your body’s energy field, it begins to resonate in accordance with each individual’s biological energy system, creating a harmonic loop that optimizes your energy field, maintains maximum energy flow while it clears the pathways so the electro-chemical exchange functions like the well-tuned generator it was designed to be, resulting in immediate improved balance, increased core strength, greater flexibility, increased range of motion and overall well-being. ” HOLY SHIT, that is some trash “science” lol. And then you have all these amazon reviewers swearing by this trash. I’ll touch on that sheeple mentality later. First, let me dig into what REAL science says about this.
The Actual, Factual, REAL Science of These Balance Wristbands:
There are no scientific studies showing that power bracelet balance works. And there is no earthly science even remotely saying that we can capture frequencies and bottle it in a hologram.
Here is an actual, real, reliable, scientific study directly looking at the Power Balance band itself [1]. I’ll let the study speak for it’s self when it states: “This study found that under the testing conditions used in the current study, there were no significant performance benefits when wearing the Power Balance® bracelet compared to the placebo bracelet… Thus, this study demonstrates that t the holographic bracelets do not work as advertised. It should be noted that while this study investigated the Power Balance® bracelet, it is presumed that results inves-tigating other performance enhancing jewelry would be similar, under similar testing circumstances.” AND then they go on to explain WHY the public demonstrations of this product “appear” to have a beneficial effect. It states: “these improvements were attributed to the fact that subjects were either: 1) more warmed-up (Maud et al., 2006a; 2006b) or 2) habituated to the task (Benson and Friedman, 1996; Wright et al., 2009).”
Then we have the American Council on Exercise (ACE) conducts a study on the Power Balance Bracelet as well [2]. ACE’s Chief Science Officer, Cedric X. Bryant, Ph.D. states “We ultimately found that the bands had no impact on performance outcomes. Moreover, the significant difference between the first and second time that participants performed tests is likely attributed to participants anticipating the specific test activities the second time around as well as becoming somewhat warmed up, not the bracelet itself… The study was designed to test the validity of the claims that wearing Power Balance bracelets with their embedded holograms restore optimal energy balance in the body to improve a person’s strength, balance and flexibility… The bottom line is that after all the data was analyzed, there clearly was no evidence to support the notion that wearing a Power Balance bracelet improves physical performance.”
Even Psychology Today felt the need to throw their hat in the ring, even calling it a scam [3]. You can’t discredit science and say something like “well science hasn’t been able to detect this form of energy yet.” and then attempt to use scientific reasoning to justify your belief. You just prove yourself wrong, contradictory, ignorant, and incompetent.
People That Look Dumb Now:
Even major companies can get duked into believing this trash works, CNBC did when they named it the “Sports Product of 2010”. Boy, I bet they feel dumb now. But I guess I shouldn’t expect anything different from major news media outlets who are notorious for not fact checking their propaganda they spew.
Then you have all these celebrity endorsements from wealthy morons such as, David Beckham, Robert DeNiro, Leonardo DiCaprio, P Diddy, Khloe Kardashian, Shaquille O’Neal, Cristiano Ronaldo, and Kate Middleton. Because we all know how reliable and informed celebrity opinions are too… yeah okay [4].
‘Power Balance’ Changes It’s Tune:
Then Power Balance comes out with all sorts of changes to their product. They removed promotional videos that made all the sort of initial claims of the product; they are shutting down outlets that are presenting their initial (original) claims of the product and only projecting the new (revised) claims of the product; and they started offering full refunds to unsatisfied customers. Why would they do all that if their product works?
Now if you go to their site, their claims are drastically changed and moved toward a more spiritual, religious sense. According to their website, about the question “What does this wristband do?” They state: “…it is based on eastern philosophies.” LOL Wait it get’s better. “What is Power Balance Hologram Technology?” Keep in mind, this question is about the TECHNOLOGY. Here is their answer “.… The hologram is designed based on Eastern philosophies.” LOL WTF, eastern philosophies have a “cutting edge three-dementiaoin” imaging holographic idea in their spirituality? If everyone emits this kind of “energy” and this band can harness this “energy,” why doesn’t it work for everyone? They state: “... there is no assurance it can work for everyone… That’s why we offer a no-questions-asked, money-back guarantee.” I guess some people just aren’t human if they don’t admit this “energy,” that or, the product doesn’t work at harnessing everyone’s energy… either way, that alone proves its a fraud [5].
Then How Are People “Feeling” The Effects?
Listen, the Placebo Effect IS REAL. Check this out:https://www.youtube.com/embed/yfRVCaA5o18?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en&autohide=2&wmode=transparent
The “Flexibility/balance/strength Test” these Balance bands tell you to do is more like a test of gullibility and here’s why. First they tell you to do it without the band. That’s important because you are doing it for the first time, you are unaware of possible current situational external things that make you loose your balance, like muscle weakness, fatigue, and other physical issues that would effect your trying to balance.
But, once you do it, you become aware of theses, consciously or subconsciously. Then, when you put the band on, and test yourself again, you are suddenly able to balance better…
That’s because of the things that you were not aware of that impacted your balance, you are now aware of, and your body can naturally compensate for it; consciously or subconsciously. That’s how the mind and the body interact naturally lol.
If you balanced on your right leg, and you felt your right leg was tired, maybe your outer quad was fatigued, the next time you balance on your right leg, you will shift weight to a different, not so fatigued muscle group; thus improving your balance, naturally.
Another nonscientific trick is that a sales guy will have you balance on one leg with your arms out and then he will push down on one of your extended hands, throwing you off balance. Then, they will let you try on the band and repeat the test. But this time, you consciously or subconsciously already know what to expect and your body will already, be ready to compensate the second time around… This natural mind-body interaction is then assumed it was because of the band, not the natural mind-body interaction.
Even the direction of the force applied by the sales man says a lot. The first time they may pull you or push you down and away from your supporting leg; which would, naturally, throw you off balance. Then the second tiem they may push you back toward your balancing leg, which just enables you to naturally shift your weight toward your stabilized planted leg. And presto, you are “more” balanced lol.
And that was 10 years ago. This crap got exposed 9 years ago. And still, morons are still buying and believing in this “eastern technology.” But, at least there are some people who have actually become more healthy from this product, the owner and executive staff of the scam. They have made a financial killing off all the moronic customers. And with those funds, they are able to live a healthier life.
Industry Accountability
If you are wearing one. Sorry, your a gullible tool. Take it off. Go to the gym and workout your stabilizer muscles.
If you have a friend that wears one, put them in check. Inform them of their stupidity and culpability in making scammers rich.
If you see a fitness and performance shop selling them, ask the manager how it feels to sell fraudulent products and be managing a company that is being scammed.
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Sources:
- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3737916/
- https://www.acefitness.org/about-ace/press-room/press-releases/1351/ace-study-reveals-power-balance-bracelet-to-be
- https://www.psychologytoday.com/us/blog/neuronarrative/201101/power-balance-scam-shows-again-the-pseudoscience-song-remains-the-same
- https://www.dailymail.co.uk/femail/article-1343941/Power-Balance-bracelets-better-rubber-band-Maker-forced-refunds.html?ito=feeds-newsxml
- http://www.powerbalance.com/default/technology